These would seem to be the work of a zealous fan of Cruz's rather than an overt political strategy. Cruz autographed some on Saturday night, perhaps unaware of the fan's more 'colorful' political leanings (e.g. "Fag is the new n*gger", etc).
Mysterious posters of Sen. Ted Cruz (R-TX) with his face photoshopped onto a tattooed body were plastered around various locations in Los Angeles, like the Beverly Hilton Hotel, late Thursday night.
The title above the image of the Texas Republican gives a March 15 date. The poster goes on to say, "TED CRUZ'S SO - CAL BLACKLISTED & LOVING IT TOUR."
Although the location of the poster says the Hilton, Senator Cruz is expected to be the keynote speaker at the Claremont Institute's annual Winton Churchill dinner on Saturday night at the Beverly Wilshire Hotel.
The black-and-white images have appeared in front of popular L.A. clubs: the Viper Room, the Seventh Veil, Whiskey-a-Go-Go, as well as on car windshields and utility poles among other places.
— Ted Cruz (@tedcruz) March 15, 2014