(Matt Yoder/Awful Announcing) Over on Fox Sports 1, their “communications expert” Frank Luntz had a different take. Luntz called it “language perfection” by Goodell, which is exactly the kind of thing you’d expect him to say. Luntz was glowing about Goodell’s performance, saying, “I couldn’t have done it as well as he did.” Luntz Global proudly lists the NFL among its powerful list of clients on its website.