November 12, 2013

I think it's precious when journalists admit they haven't used something like Twitter and then go on to make a pronouncement about it like Cokie Roberts did on Sunday, don't you?

There I was, reading the This Week transcript while sipping my Sunday morning coffee and munching granola, when suddenly the urge to spit that sip of coffee overtook me as I read Cokie's Twitter declaration:

It does though, I mean, I do not tweet and have never been on Twitter. But I do think that it has the effect of making spinning less effective. Because if somebody's trying to tell you after a debate for instance, that this is how it went, and spinning. There are all these other people saying something completely differently.

If this is an example of Cokie's stellar journalism, I can only assume she's really good at pulling statements out of her ass about things she knows nothing about across the whole board.

Cokie, honey, Twitter is nothing but spin. Spin to the left, spin to the right, hashtag hard and fight, fight, fight.

Those funny little # signs in front of tweets you've never seen because you don't tweet and haven't been on Twitter? They're called hashtags, and they are the epicenter of spin. Shoot, they give classes on it in universities now. Corporations pay big bucks for featured spots on Twitter pages, and even bigger bucks to buy the tweet firehose for data analysis.

Public relations firms live on Twitter, managing umpty-zillion accounts to make sure tweets get out about their products, their movie, their book, or their candidate. Because real time, baby, that's where it is. If you used Twitter, you might have seen the real time hits roll in on your comment just after you made it. The Twitterati weighed in, incredulous at your admission. In real time, on TV, even.

All one needs for the spin, Cokie, is the promoted tweet, which spinners don't mind paying for. Reduces spin? Oh, hell no. It maximizes spin.

But you won't know that unless you go there, sweetie. If you're not willing to do that, don't pretend you have a clue about it.

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