One of the things that frustrates me so much about having such a right wing echo chamber for a MSM is how they have turned liberal and progressive labels into epithets. When I saw this campaign from the Center for American Progress taking back the term "progressive" I had to highlight it here:

The Center for American Progress, in conjunction with the Glaser Progress Foundation, recently launched a multi-year effort to increase public understanding of what it means to be a progressive given our nation's history and the challenges we face today.
The first part of the campaign involves a pilot experiment to begin defining progressivism in the public's mind through a series of distinct advertisements that explain the progressive movement's core values and policy ideas, its historical accomplishments, and its philosophical differences with conservatives.

There are two other commercials available at ThinkProgress.