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NBC Still Trying to Sell Super Bowl Ad Spots

File this one under "The Times, They Are A-Changin'":

A week before Super Bowl XLIII, NBC is still in “active negotiations” to sell its last few commercial spots.

That’s why some advertising wags are calling Super Bowl 2009 the Economy Bowl.

This close to game time, it’s unusual to have any of the 67 time slots unsold.

The network, which will show next Sunday’s game between the Arizona Cardinals and the Pittsburgh Steelers, had no trouble getting takers for its record-high $3 million-per-half-minute spots — before Labor Day.

After that, sales fizzled along with the economy.

This year, notable previous advertisers, including General Motors and FedEx, have said they’re taking a break from the chance to reach 90 million to 148 million viewers, depending on who’s doing the estimating.

“A lot of advertisers are a little gun-shy,” said David Shoffner, spokesman for SpotBowl.com, which monitors Super Bowl commercials and viewer reaction.

“They’re thinking of the message it sends to their employees and stockholders who might view it as extravagant to spend a record amount when they’re laying off employees or cutting dividends.”

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58 Comments
liberalNmoderation's picture

On a positive note...maybe there won't be as many annoying commericals this time...
Ah who am I kiddin...they'll be worse!

Tom's picture

have gotten to almost as big a thing as the game in recent years. It's stupid but hey... there we are after thirty years of being ruled by the Korporate Politburo.

Leadership's picture

only in america!!!

Abbybwood's picture

The commercials are the BEST part!!!!

And the food and booze and conversations at what ever party you may be lucky enough to be invited to!

Ha!!

You can watch the highlights of the game and any wardrobe malfunctions on the 11 o'clock news in about 3 minutes!!


"The US has an army of 90,000 soldiers in Afghanistan and is spending $100bn a year, but has still been unable to defeat 20,000-25,000 Taliban who receive no pay at all." - Patrick Cockburn

liberalNmoderation's picture

BUt this year...since the folks who'd normally be buyin the airtime, can't. Then they'll just air the stupid ones they use the rest of the year.

ricky's picture

To seeing the old guy who is peeing in the footed bath tub while admiring his five hour old artificial erection while holding the hand of his restless leg laden missus who is now taking regular dumps thanks to Tony and Janet's daughter's advice.


"I mean Romney is the most conservative on illegal immigration and I don't think Ronald Reagan could get elected in California today."
Ann "Clipped" Coulter

Magnas2's picture

You know what's better than watching the most ridiculous spectacle of advertising and marketing in sports on television, watching the insane amount of advertising and marketing that happens at the actual event. Last year, I came across a pair of super bowl tickets (thanks Sport Events) and was totally blown away by all the neat gear and amazing out of this word garbage that advertisers will create just to break through all the muck of their competition for your eyes and ears.

Leadership's picture
HA!

Evil pro sports, evil MsM, get their comeuppance!!!

LOLOLOLOL!!!!!

The sickness that is both pro sports and mainstream media deserve a swift kick in the ass, too bad we get one too.

You can still drink beer, go to walmart (their sales are up)drive your SuV (gas is down ...screw the hybrid), look at the tits and ass, and if your lucky a quarterback will get his third concussion, a lineman will get a compound leg fracture and wide receiver will break someones ribs...all from the comfort of your chinese made lazy boy!!!


AMERICA!!!!!

Burp!

RobertD's picture

I won't be watching. Couldn't care less.

BTW, although oil is down, gas is going back up. Go figure.

ysbaddaden's picture

Diabolus est Deus Inversus

ysbaddaden's picture
)O(

Diabolus est Deus Inversus


"I mean Romney is the most conservative on illegal immigration and I don't think Ronald Reagan could get elected in California today."
Ann "Clipped" Coulter

That said ...
GO STEELERS!!!

liberalNmoderation's picture

STEELERS!
Not my team, but I'll be rooting for them.
And yes, I'm havin people over, maybe gettin a keg, and will be cooking out of doors. Mostly meat and potatoes, very few vegetables,unless they're covered in cheese, bleu cheese, or the perennial favorite..ranch!
Or I might just go to the pub and let someone else do the cookin and cleanin.

And I'll be feelin like hell the next morning, guaran-damn-teed.

Amurka!
Yeeehaw!

Sierra Matt's picture

Sounds good! Can I come over.....?

ysbaddaden's picture
)O(

Diabolus est Deus Inversus

liberalNmoderation's picture

bring some ice....and tater salad, lol!
That's got a few veggies in it...mayo counts as a vegetable right?

ysbaddaden's picture
)O(

I'm sure ray gunn would've couted it.


Diabolus est Deus Inversus

Fccfirstclass's picture

Can't watch the game. Our rabbit ears don't pick up NBC.

I could go to Steiners on Lake Mead Blvd, Las Vegas, and cough up $150 for unlimited food, drinks and gambling galore!

I think I'll just stay home, watch Emma Peel and eat a hot dog.

ysbaddaden's picture
)O(

"Can't watch the game. Our rabbit ears don't pick up NBC"

Couldn't you just adjust them?

http://www.forumapex.com/gallery/data/500/Pla...


Diabolus est Deus Inversus

ricky's picture

But that's a mighty tiny screen she's holding.


"I mean Romney is the most conservative on illegal immigration and I don't think Ronald Reagan could get elected in California today."
Ann "Clipped" Coulter

Fccfirstclass's picture

NBC's transmitter is in a horrible spot. It was built years ago when Vegas was very small. We live in Summerlin, the uber acres bought by Howard Hughes in the 60s for a planned new city area. We are in the west valley. The transmitter is on Black Mountain near Henderson in the south. But it is shaded by one peak. Even the digital signal does not reach to the house without a rooftop attenna.

ABC, CBS, PBS and Spanish transmitters are in front of the peak, so their digital signals are great.

ysbaddaden's picture
)O(

I'd rather watch her eating a hot dog:

http://www.youtube.com/watch?v=Vtb4QO25Ipw

She probably tears into them with her teeth.


Diabolus est Deus Inversus

Orangutan.'s picture

Is the game being played in the Roman Colosseum. Are the Gladiators set to go. Remember what happened at the end of the Roman Empire. I'm glad these commercials aren't selling.

left of center's picture

maybe the President needs to buy a time slot or two to put an end to some of the repug bullshit talking points.

liberalNmoderation's picture

I'll second that.

CFAmick's picture

plus the fact that the game features two small market teams. That's some chutzpah.

Blue Lensman's picture

.. are suffering from our economic woes as badly as any.

Anais's picture

However, the NYTimes recently wrote a story on how the downturn has not affected Pittsburgh as severely as the national average.

LockeNessMonster's picture

have a huge national fanbase. My father-in-law is from Vancouver and became a Steeler's fan in the 70s. I've worked with many over my career, and I've lived in Austin, Texas the last 20 years. Same for the Packers. Small town team, huge fanbase.


I've seen some stuff, man. And some thangs...

Samson-'s picture

funny, that is about the exact same amount of money GE is currently bleeding into the water....

LockeNessMonster's picture

No doubt it's mainly the economy, but I can't help but think the team pairing in contributing, as well. The Steelers have a huge fanbase, but Arizona? I wonder if it were Steelers/Packers or Steelers/Cowboys if the situation would be the same. I honestly think it would not. We'll tune in, but I could really care less who wins, so I'll be rooting for the underdog.


I've seen some stuff, man. And some thangs...

Jo's picture

someone will flash a tit or other body part during half time.

ysbaddaden's picture
)O(

Diabolus est Deus Inversus

Blue Lensman's picture

I don't know how you measure a fan base but Forbes lists Pittsburgh as being #18 and Arizona at #25 (out of 32) in terms of overall "value". They rank 14 and 29 in terms of revenue.

So if Pittsburgh has a huge fan base, evidently it's one that doesn't cough up much cash for tickets or fan gear.

LockeNessMonster's picture

Well, obviously a fan in Texas isn't going to probably be spending a lot of money on home Steeler tickets. In the 2007 Harris Poll the Steelers came in 3rd. It varies year-to-year and you get bandwagon fans for teams like the Rams who do well a few years then fall. But the Steelers are always top 10. This means viewers, which is all that counts on the Superbowl to advertisers. They don't care if you've ever bought a ticket in your life or what your're wearing while you are watching the game, unless of course, the advertiser is a clothing company or retailer. But, having said that, this article claims the Steelers were #1 in merchandising sales in 2006. http://www.pittsburghlive.com/x/pittsburghtri.... NFLShop.com reports the Steelers third is sales for 2008: http://www.jsonline.com/blogs/sports/37276089....


I've seen some stuff, man. And some thangs...

CFAmick's picture

And as a resident of NW PA, *trust me* on this... they cough up *a lot* of cash on fan gear.

Andy K's picture

Though the merchandising profits are probably included. I can see Pittsburgh sliding in merchandising (who's going to buy a Hines Ward or Willie Parker jersey when they still have one from the season those same players won the Supoer Bowl- like three years ago). Pittsburgh, though, probably doesn't bring in the same $$ from, say, parking, as do the Packers, or as much from luxury suites as the Skins.

But go to a big sports bar/restaurant on a Sunday during the season, and you'll find at least one fan of the Steelers, one of the Packers, and one for the Browns.

The Cards at #25? No surprise. Arizona is full of transplants who root for their old homes' teams. I still expect to see more Cowboys' jerseys in the stands the next time the Pokes travel to University of Phoenix Stadium.

Steelers bars are everywhere across the country and even in Rome, Italy. Unfortunately, Pittsburgh experienced a severe economic downturn when steel died in the late 1970s and 80s, so western Pennsylvanians moved everywhere but did not leave their Black and Gold loyalties behind. That's why you'll see a huge number of Steeler fans at all of their away games and why you'll see them outnumber Cards fans at the Super Bowl, coughing up dollars for tickets.
I beg to disagree with the idea that Pittsburghers don't cough up much cash for fan gear. Every Friday in Pittsburgh is Steelers Friday, from offices to supermarkets. Hardly anyone goes out on Steeler Fridays without wearing a team shirt, team pin or Steelers jacket. Oh, and earrings, black and gold beads, etc., etc.

You know, the South Side of Chicago- and Chicago Cardinals' fans- Daleys.

Rumor has it that when the Bears were trying to get their stadium renovation, the current Daley in the Mayor's office gave the McCaskeys (Bears' owners, daughter and son-in-law of Bears' founder George Halas)a very hard time about it. Seems Chicago Cards fans feel that the Bears forced the Cards out of town.

But you probably don't see as many Cards fan in AZ as you should. Like LA, where the NFL has always had a hard time succeeding, Phoenix is a town full of transplants.

Rusty Shackleford's picture

Larry Fitzgerald is 6'3" of pure pwnage. Flap flap bitchaz!


"I mean Romney is the most conservative on illegal immigration and I don't think Ronald Reagan could get elected in California today."
Ann "Clipped" Coulter

who also went by "Lance" and "Bambi" but most of the phtos I could find were from his days squealing like a pig or giving a charge to the boys in the Navy. Everytime I searched "Allworth + Cowboy + Lance all I got was:

http://upload.wikimedia.org/wikipedia/commons...

Nothing for ole # 19 in Dallas.


"I mean Romney is the most conservative on illegal immigration and I don't think Ronald Reagan could get elected in California today."
Ann "Clipped" Coulter

Andy K's picture

And the amazing years of his career were with the Bolts.

Just like Ditka is a Bear first, and Adderly a Packer.

Why do you Pokes fans try to steal everyone else's great players? Wasn't getting Tony Dorsett (after he refused to sign with Seattle) enough?

Andy K's picture

I just wish I could forget that he was a ballboy for the effin' Vikings.

CFAmick's picture

“They’re thinking of the message it sends to their employees and stockholders who might view it as extravagant to spend a record amount when they’re laying off employees or cutting dividends.”

Liberalicious's picture

Has anyonehere EVER bought ANYTHING because they saw it in some useless overdone commercial?

ysbaddaden's picture
)O(

Maybe the Super Bowl could load up on:

http://www.youtube.com/watch?v=EoUUV6CC9L4


Diabolus est Deus Inversus

ricky's picture

"I mean Romney is the most conservative on illegal immigration and I don't think Ronald Reagan could get elected in California today."
Ann "Clipped" Coulter

liberalNmoderation's picture

But those commercials are insidious...and they stick with ya for years...
Usually the most infuriatingly annoying commercials are the ones I remember for the longest time.

That Mick Piobr's picture

**** the Steelers and **** th Cardinal's, whose Billionaire's Playpen (subsidised by my tax money) is at the end of my street.

The entertainment division of the MIC.

King Grape's picture

That's a hell of a lot of crap to shove down people's throats. I know some like to deep throat advertising and get a kick out of it, but this mindfuck is pathetic.

I wish they had mute and dimming controls for commercials, something that would mute the sound and blank the picture. Well, I guess that's what TIVO is for!

ricky's picture

"I mean Romney is the most conservative on illegal immigration and I don't think Ronald Reagan could get elected in California today."
Ann "Clipped" Coulter

jnratliff's picture

Somethings do trickle down?
I must say on the face of it paying so much for air time during a game seems well crazy.
If it were during the broadcast of a war or something that would make a difference to someone. But a game?
I never got the attraction. Kinda like watching paint dry.

stringfelowhawk's picture

I haven't seen a really good Superbowl commercial that made me either laugh, think "That's original", or keep my eyes open in a long time. It seems as though they've gotten worse over the last few years especially.
I can't say I'm surprised. How would it look this year if GM or anyone receiving bailout money pulled a Ford when it was held in Detroit a few years ago. Spend $7 billion and then two weeks after the game start laying people off because they can't meet payroll. Yeah, that went over real well. I was in the Navy at the time and stationed in Virginia. My next door neighbor worked at the Ford Plant there making the F-150 which was still turning a nice profit at the time. He got layed off right after the Superbowl. Didn't stop the CEO from taking a nice multi-million dollar bonus though. F*cking scumbags.


"Every snow flake pleads Not Guilty after the avalanche"!

mrspeel's picture

Could it also be that Arizona hasn't got the humongous fan following that some of the other teams have? When companies spend those big bucks to put their ads in Super Bowl slots, they expect a very big return for their investment, and lower viewership means lower profits.

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