There were some terrible Super Bowl ads this year, but this one wins my prize for worst ad of the Big Game.
A nation of consumers consumering all over the place, because they got their mortgages by pressing a button on their phone. So easy a child can do it. Oh.
The disconnect between Manhattan ad agencies and the rest of us couldn't be more clear. But still, you'd think at least a couple hyper-employed, sleeping on a bed of money, Madison Avenue executives might have seen The Big Short in their spare time. (My choice, by the way, for Best Picture of 2015).
Instead, an ad agency told a big corporation that the best angle is to once again make mortgage borrowing look easy and consequence-free.
Because what big corporations and banks remember is, the 2008 crash WAS consequence-free...for them.
And then they end the ad with "isn't that the power of America itself?"
Because they have no conscience.