Why do we work so hard?
Because hard work means "anything is possible"--and maybe you'll get a nice pool and a fancy car out of it.
At least, that's the answer if Cadillac's "Poolside" ad for its ELR range-extended electric luxury coupe was to be believed.
But Ford has different ideas. In an excellent parody of that very polarizing Cadillac ad--called "Upside"--the main character suggests that a better reason for working hard is "to make the world better".
The hard-working ethos is the same, but the attitude isn't.