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Ford Absolutely Owns Cadillac's Absurd ELR Ad With 'Upside' Ad

Ford's C-Max Energi plug-in hybrid hatchback just got some serious green cred due to this witty ad.

via Green Car Reports

Why do we work so hard?

Because hard work means "anything is possible"--and maybe you'll get a nice pool and a fancy car out of it.

At least, that's the answer if Cadillac's "Poolside" ad for its ELR range-extended electric luxury coupe was to be believed.

But Ford has different ideas. In an excellent parody of that very polarizing Cadillac ad--called "Upside"--the main character suggests that a better reason for working hard is "to make the world better".

The hard-working ethos is the same, but the attitude isn't.


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