MLB, today, could go to TV stations, cable or otherwise, and offer up their robust streaming platform. MLB would make its money charging more for broadcast rights under that kind of agreement.
Baseball Is Back! Too Bad I Still Can't Watch My Local Team On My MLB.TV Subscription...
Credit: Keith Allison
April 1, 2014

Via Techdirt:

Can you smell it yet? The freshly cut grass, the muffled sound of thousands of fans, the wonderous gasps of young people? Baseball is back. I'm generally an avid fan of professional sports and, as I've written about before, a strong promoter of the idea that the pro sports leagues I love so much could benefit greatly from a wider, more open embrace for streaming their games online. Particularly for leagues on the lower end of the popularity and revenue spectrums, I would think that building a wider audience through internet streaming would be a boon to otherwise mediocre broadcasting partner...

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