There's always been some variation on this game, because media companies (including newspapers) have higher rates for campaign ads. (Why? Because they can!) But in this particular election cycle, what Fox News is doing is outrageous:
Super PACs supporting Republican presidential candidates Rick Perry and Marco Rubio have purchased millions of dollars of ad time on Fox News, according to data obtained by Media Matters from a media buying source. An adviser to super PACs backing Perry reportedly admitted the spending is intended to raise his profile to help him qualify for the upcoming Fox News primary debate.
Ever since Fox declared that its August 6 debate would only include candidates "in the top 10 of an average of the five most recent national polls," the 15 Republicans currently running (with more potentially entering the race soon) have scrambled to gain the exposure necessary to make the cut, with some super PACs reportedly changing their entire campaign strategies.
In response to the debate rules announcement, Los Angeles Times columnist Doyle McManus argued that Roger Ailes "will decide which candidates can compete in Republican presidential primaries next year." The debate rules are already having a tangible impact on the campaign.
New York Times' Nick Confessore reported July 15 that a group of super PACs supporting Rick Perry "are investing hundreds of thousands of dollars in advertising on the Fox News Channel and other cable channels to raise Mr. Perry's profile," in order to "see him on that debate stage," according to an adviser to the groups.
Data obtained by Media Matters from a media buying source shows that a super PAC supporting Marco Rubio has also been investing in Fox News airtime.
For ads running over the next 12 days, Opportunity and Freedom, a super PAC supporting Perry, is spending $450,000 on Fox News Channel, and an additional $50,000 on sister channel Fox Business.
While Conservative Solutions, a group backing Rubio, will spend more than $3 million on Fox News, and $28,000 on Fox Business, for ads running between June 23 and July 27.
"Because of the way the Fox News Channel has taken over the Republican presidential process this year," MSNBC's Rachel Maddow reported last night, the groups backing Perry "are completely changing the way they are trying to campaign."
Maddow explained that Fox News now gets to "cash in" on its own rule, adding, "It's a nice racket":