MSNBC'S Chris Matthews recently compared the victory of Bernie Sanders in the Nevada caucuses to "the fall of France in the summer of 1940"-- an analogy to which the Jewish candidate and his team strenuously objected.
And what do you know -- as Vanity Fair's Joe Pompeo reports, working the refs can achieve results for people who aren't Republicans:
After Matthews’s comments on Saturday night, Griffin’s phone blew up with an angry reaction from the campaign. Griffin quickly discussed the matter with Matthews, who then interviewed campaign cochair Nina Turner on air minutes later. Sources also noted that MSNBC took Sanders’s El Paso and San Antonio rallies live on Saturday, and that Sanders people like campaign manager Faiz Shakir and former campaign manager Jeff Weaver both received airtime on Monday. “The Sanders team is in contact with our senior management,” one source said, “and they are heard. Phil is doing his best to give Bernie his due.”
Now, with Sanders looking more and more like the presumptive nominee, MSNBC’s coverage will have to shift to reflect that. “Will they bring in more contributors that are pro-Sanders? That’s where the chatter is,” another insider told me. “As a matter of news, you have to. Management is sensitive to it, that he is now very possibly gonna be the nominee. He’s winning.” I ran that notion past a network executive. “Yes, the race has changed over the last couple of weeks, and we are going to reflect that and make adjustments,” he said. “One easy way to do that is to seek out more smart, pro-Sanders voices from people who can make our coverage more insightful.”
Sanders and his team were complaining about MSNBC's coverage even before the Matthews incident. You may argue that they were demanding special treatment from MSNBC that they're not entitled to. But it doesn't matter -- they complained, and it worked. MSNBC is changing its approach to Sanders -- just the way any major news organization would change its approach in response to complaints from Republicans.
One criticism I hear often from the Sanders-averse is "He's not even a Democrat." Well, I don't know of a single Democrat who's successfully worked the media refs in my adult lifetime, and I'm nearly old enough for Medicare.
Democrats, take note: The squeaky wheel gets the grease. Complain. Act self-righteously angry. Fake it if necessary. As Republicans know, and as Bernie Sanders just demonstrated, it works.
Ed. Note: Matthews' apology is in the video at the top.
Published with permission of No More Mr. Nice Blog