Yes, they're perfectly serious. The film's pitch line: "Liberty's march has a new generation of patriots."
Here's the cast of characters, including:
NATE: Nate, a young black man from Detroit, Michigan, voted for Barack Obama in 2008 from an upbringing that taught him to mistrust America because of the color of his skin. As a Libertarian with a paradigm shift and a newfound understanding of the nation he loves, he is risking the anger of family and friends by joining the march against a President’s policies that would victimize the very people he loves the most.
Translation: Nate, the only relatively sane-seeming black person we could find for the film, whose key role is to help blunt the image of tea parties as an almost purely all-white phenomenon featuring angry white nationalists who have no compunction about carrying racist signs and calling the president a racist.
JACK: Jack is a father of two young children, a little league baseball coach and a health insurance agent. He risks losing his job under current healthcare reform. He is a Democrat turned Constitutionalist and the younger brother of a Vietnam veteran who is marching for his children and the future of the America he believes in.
Translation: Even though Jack has a fairly obvious motive for opposing health-care reform, he was included because the filmmakers couldn't find a health-insurance lobbyist who could convincingly portray himself as a moderately sympathetic figure.
JENNY BETH: In 2008, she and her husband lost a multi-million dollar business, were forced into bankruptcy and home foreclosure. Nine months later, she is working as a national leader in the grassroots tea party movement, organizing events and taking her message to the steps of the National Mall with the company of millions behind her.
Translation: Beth helps provide a portrait of America's most benighted victims of the Bush administration: Whole-hog ideological conservatives who made lots of money relying on conservative values (i.e., the cutthroat pursuit of profits at the expense of everything else) and who suddenly lost everything when Bush popped the housing bubble. The resulting cognitive dissonance -- "OMFG we lost our entire fortune because "conservative values" like a mania for deregulation and cutting taxes for the wealthy caused a near-collapse of the entire economic system! And now we have to rely on a liberal black man to fix the problem!!!!" -- drove them completely insane, so that now of course they think the solution is to go back and embrace the very policies that destroyed their wealth in the first place.
WILLIAM: William is a patriot renaissance man, a pastor, colonial re-enactor, painter, poet, Vietnam veteran, former Pentagon and Secret Service employee and a man of the march. He can be outrageous and funny or somber and reflective, full of antics and unpredictability. He marched for the Vietnam Memorial during the Reagan Era and this time, his journey back to Washington, DC leads him to the front lines of the march down Pennsylvania Avenue on September 12.
Translation: Plain ol' nuts.
Anyway, after the movie gets its only scheduled theatrical appearance at the FreedomWorks-sponsored D.C. debut, it's straight to DVD.
Oh, we can hardly wait.