September 14, 2013

From Moonbot studios, watch as Fiona Apple and Chipotle channel Willy Wonka to slam factory farming.

Chipotle provides a helpful synopsis of the video, which is technically to promote Chipotle's free iOS game of the same name:

In a dystopian fantasy world, all food production is controlled by fictional industrial giant Crow Foods. Scarecrows have been displaced from their traditional role of protecting food, and are now servants to the crows and their evil plans to dominate the food system. Dreaming of something better, a lone scarecrow sets out to provide an alternative to the unsustainable processed food from the factory.

H/T Matt Yglesias

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