February 8, 2010

The Morning After Girls_704c6.jpg

(The Morning After Girls - the hotbed of talent is coming from the Pacific Rim . . who knew?)

I am amazed The Morning After Girls haven't gotten picked up by at least one major label since their inception in 2003. Every one of the many songs on their MySpace embed player is well written, well executed and well produced. They meet every single criteria of a potentially major act in the music world. But maybe because of that they are going it alone and doing it themselves and achieving better results than they would if they were signed to a major label and offered up like so much sausage casing. Maybe that's it. Going it alone and doing it yourself and insuring your direction and believing that what you do, you do well may be the magic ingredient for a successful band these days.

What ever the reason, The Morning After Girls are a band from Australia, New Zealand and Tasmania. From what I've been able to gather from their website, two of the principle members have relocated to New York and the rest of the band have followed, so they are all now on the East Coast. They have toured almost constantly, even appearing on KCRW's Morning Becomes Eclectic in 2009 with a live set. They have three eps and three albums available via just about every download service as well as cd's for sale.

This track Part Of Your Nature is off one of their eps and it would probably do your peace of mind and eardrums wonders to check out the rest of their material and pick up some of their wares (even t-shirts!). They can always use the support.

I am a big fan of this group, not only for what they are doing but how they are going about doing it.

The future, as they say, can be rather cool indeed.

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