April 22, 2007

smerconish.jpg Is this the face you want to wake up to every morning?

Well, according to Drudge (I know, I know, consider the source), MSNBC is strongly considering Michael Smerconish as the replacement for Don Imus.

What is it with these suits? Do they think we need another conservative talking head on TV? Do we need another fact-challenged pundit that goes out of his way to smear liberals? Have they not internalized the results of the last election? Why are they ignoring the fact that the show on MSNBC with the rising ratings in the money demographic is Countdown, a show thankfully devoid of conservative punditry in lieu of news? Why on earth would they want to go after FOX's audience, especially since their ratings breakdowns show that their viewers are far from the coveted 21-54 bracket?

So here's an idea, Mr. Bill Wolff, VP of MSNBC and Dan Abrams, General Manager: how about trying out media people who will bring in that sought after demographic? People like Sam Seder, The Young Turks, my buddy Cliff Schecter (who has appeared on MSNBC numerous times), or even better, how about MSNBC counter-programming to the egregious FNC's "It's Out There" and create "Crooks and Liars TV" where we connect the dots on cable news the way it hasn't before?

Please, unless you really want another apologist for the Republican party on the air, let the management of MSNBC know who you'd rather see get Imus's slot. Remember, nasty-grams are easy to dismiss and ignore. Being polite and reminding them of the advertising potential of the demographic they shouldn't be ignoring will get you much further.

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