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Solar’s Disruptive Potential Discussed In McKinsey Report

It’s important to realize that residential solar power costs compete with retail electricity rather than wholesale electricity.
Solar’s Disruptive Potential Discussed In McKinsey Report
Image from: Ted of DGAR

Via Clean Technica:

For a variety of reasons, solar companies have had a hard time profit-wise in recent years. However, that doesn’t mean their sales haven’t been growing. The solar market has grown in size year after year, and for the companies that squeezed through the toughest of financial times, the future looks very bright, disruptively bright.

Solar power, at approximately 0.85% of the electricity market in 2013, is likely to become the #1 source of energy (all energy, not just electricity) by the end of the century. That’s tremendous growth. McKinsey has more in an April 2014 publication:

The economics&n...

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