This is why they pay him the big bucks over at The New York Times folks. Here's Bobo on this Sunday's Meet the Press attempting to explain how Jeb! Bush should deal with his dwindling poll numbers and his billionaire backers getting ready to bail out on his campaign:

HELENE COOPER: I'd like to just step back a little bit. Because I think what's really interesting about what's going on right now is it's so accelerated. We're at a very crunch period, right? These are the two guys, Marco Rubio, and George-- and Jeb Bush, who have the best shot of winning a general election.

And this fight wasn't supposed to happen for a couple of months. Particularly if you're Marco Rubio. He feels like he's peaking too early. But I think that's what is really interesting in what is going to be going on in the next few weeks. I think all of this talk about it's time for him to retire his candidacy is way premature.

But, it's really interesting to see whether these two men are really going to be able to shed the rest of the field and move forward. Because this is, if the Republicans are going to have a shot at the general these are their two guys. So, this is why you're seeing--

CHUCK TODD: You say it so easily, but what evidence is there that Jeb's the most electable?

HELENE COOPER: Well--

CHUCK TODD: The most--

HELENE COOPER: --I don't know that he is.

HELENE COOPER: I mean, he calls Marco Rubio The Republican Obama. And I don't know that that's necessarily a bad thing because Obama won two elections.

CHUCK TODD: Yeah.

DAVID BROOKS: If I were him I'd lead with his strengths. And just say, "I'm boring. I'm boring. Is our problem in Washington we don't have enough boringness? No. We've got too much craziness. And so I'm going to be a sedative. I'm going to be a laxative, I guess. You know, I'm going to calm you down."

CHUCK TODD: Well, that will now trend on social media.

DAVID BROOKS: Like, "We've people who can't do anything because they're just screaming at each other. I can't scream, fine. If that's what you want. But I'm the guy--" and I like the slogan that they're adjusting to, "I can fix it." And so I think he just ought to say that and be himself.