The Brady Center to Prevent Gun Violence has introduced a powerful new campaign:

The organizations today are introducing a new term: "family fire," aimed at preventing shootings that result from improperly stored weapons or misuse of firearms in households.

The idea for "family fire" takes inspiration from now familiar terms that have helped to address other epidemics in our country: secondhand smoke, designated driver, friendly fire. "Our goal is to make 'family fire' a part of the vernacular in an attempt to change behavior and save lives," says Lisa Sherman, president and CEO of the Ad Council.

I haven't known that many gun owners, but most of the ones I've known have been extraordinarily careless -- leaving loaded handguns in the nightstand, etc.

What's your experience?