Gillette makes an ad suggesting men police toxic masculinity. Right wing media predictably goes nuts. Colbert gets laughs, and the brand gets yet another boost.
January 17, 2019

Colbert takes on the Gillette "Me Too" ad:

“There’s controversy in the world of advertising, folks. Gillette is drawing fire for a #MeToo-themed commercial that challenges ‘toxic masculinity.’ Wow, that sounds … cutting edge.” LATimes:

The company’s short film drew both praise from women’s groups and a backlash from men. As Colbert notes, one such man was “Fox & Friends” co-host Brian Kilmeade, who said, “So let’s point out all the bad things you might say about men, put them into an ad, make men feel horrible, and then say, ‘Overpay for a razor.’”

“Wow, he really gets worked up about ads,” Colbert quipped, joking about what Kilmeade’s reaction might be to other directives. “‘Please drink responsibly? Oh, so now I’m not supposed to crash my car into a nursing home, stumble out and puke in the therapy pool? Thanks for the lecture, Mike’s Hard Lemonade!’”

Kilmeade wasn't even the worst take from Fox about the ad movie:

Open Thread below...

Can you help us out?

For 17 years we have been exposing Washington lies and untangling media deceit, but now Facebook is drowning us in an ocean of right wing lies. Please give a one-time or recurring donation, or buy a year's subscription for an ad-free experience. Thank you.

Discussion

We are currently migrating to Disqus

On May 14, 2022, we started migrating our comments from Insticator back to Disqus. During this transition period, some posts will have Insticator and some Disqus. For more information on the transition, as well as information regarding old C&L accounts, please see this post.


We welcome relevant, respectful comments. Any comments that are sexist or in any other way deemed hateful by our staff will be deleted and constitute grounds for a ban from posting on the site. Please refer to our Terms of Service for information on our posting policy.