WinRed Reportedly Lost Millions During Midterm Elections
Credit: Frances Langum/Crooks & Liars
February 5, 2023

WinRed, a company that processes online donations for Republicans that was created in response to the Democratic platform ActBlue, did poorly during the midterm election cycle. In fact, they lost millions of dollars. And they have some pretty shady fundraising tactics, but since that has been investigated, it looks like they're struggling.

Via HuffPost:

One Republican familiar with the privately held entity's finances said it lost about $6 million over 2021 and 2022. A second confirmed the loss but believed the total was not quite that high. Both spoke on condition of anonymity.

In either event, a seven-figure loss would be a stunning turn for a company Republicans just two years ago pointed to as their answer to the fundraising behemoth ActBlue, which has helped progressive candidates and causes raise many billions of dollars over the past dozen years.

"If you don't understand payments, it's easy to go broke," said one online payment processing expert who also spoke on condition of anonymity.

WinRed was started during Trump's time in office, but like the former president, they failed to perform well. WinRed is shrouded in secrecy, withholding information about what goods and services it spends donors' money to pay for. And now they've lost millions. That's a shame.

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