Conservatives across the country have found themselves downright furious with Arkansas Republican Governor Sarah Huckabee Sanders because she was not blatantly racist enough for their liking.
The MAGA governor recently dropped a new campaign ad, in which she aimed at Americans on "welfare," touting her new welfare eligibility program that will require any non-exempt adult recipients of Arkansas' welfare programs to work, volunteer, or attend school for no less than 80 hours per month.
In her ad, a young white man is seen kicked back in a beanbag chair, playing video games while munching on cheese puffs and potato chips.
"Meet Brad!" Sanders opens the video. "Brad has turned relaxing into a full-time profession! But you? You actually work hard; you pay taxes to cover welfare for guys like Brad who just choose not to work.”
The caption of her X post reads, "You pay taxes to cover welfare for people who just choose not to work. That’s why I launched a welfare-to-work requirement."
"If you’re young, healthy, and get government assistance, you should work, go to school, or volunteer."
You pay taxes to cover welfare for people who just choose not to work. That’s why I launched a welfare-to-work requirement.
If you’re young, healthy, and get government assistance, you should work, go to school, or volunteer. pic.twitter.com/M83nxNMdry— Sarah Huckabee Sanders (@SarahHuckabee) September 28, 2026
The ad did not land well among conservatives for one simple reason: Sanders used a young white male instead of a Black person as an example to shit on welfare recipients. They wanted her to be unabashedly blatant with her racism, and they didn't even attempt to hide that fact.
Daily Wire's Matt Walsh raged that the Republican Party lacks the courage "to do this ad with ‘Shaniqua’ as the villain," a reference to the deeply racist stereotypical Black woman's name every white man in history has used to describe the so-called "welfare queen." Walsh said that "Shaniqua" would "actually be an accurate portrayal of the problem at hand."
This Republican ad calling out welfare leeches uses a young white male named "Brad" as the villain. Meanwhile, back in reality, women are significantly more likely to be on welfare than men. And black people are astronomically more likely to be on welfare than white people. So… https://t.co/hVOQsQDGHK
— Matt Walsh (@MattWalshBlog) September 28, 2026
Conservative political commentator and BlazeTV host Auron MacIntyre not only trashed the ad for "hating young white men," but went so far as to imply that violence is on the horizon if Republicans continue down this path in future ads.
"The first political party to stop hating young white men will win for a generation,” MacIntyre wrote. "And if none of them do young white men will find none-political [sic] solutions which you really won’t like.”
Ah, the courageous portrayal of young white men as welfare queens
The first political party to stop hating young white men will win for a generation
And if none of them do young white men will find none-political solutions which you really won’t like https://t.co/ORKjhH6N0I— Auron MacIntyre (@AuronMacintyre) September 28, 2026
Sarah's comments were absolutely full of the same criticism:
You would never see Republicans make a campaign ad like this about black people addicted to EBT cards and Section 8 housing, that's why I can't take it seriously. Young white men are the one group it's easy to kick down at and scapegoat, but they don't receive government welfare.…
— Fugitive Caesar (@ThomBrady5) September 28, 2026
so what think tank decided for all you guys to overnight change the black welfare queen talking point to young male gamers lmfao pic.twitter.com/9eJS8i34Ka
— shoe (@shoe0nhead) September 28, 2026
Young right-wing Christian American gamers are some of the most patriotic people in society.
This is tonedeaf and the only reason you did this was because they’re the easiest demographic to put down.— Kangmin Lee | 이강민 (@kangminlee) September 28, 2026
That white man you are trying to vilify with Cheetos has been discriminated against in the job market his entire life. Now you want him to empty trash cans so that work will set him free. Republicans are useless as a political party.
— Todd Davis (@DavisTodder) September 28, 2026
Me reading this knowing exactly what they’re doing. They hate young White Christian men especially when they know a majority of welfare recipients are black and brown.
Why was I denied SNAP when I was jobless? Is it because I’m White? pic.twitter.com/WjB7VVw1xs— Dillon I. Ivy 🇺🇸 (@DillonIIvy1) September 28, 2026
Donald Trump's rise to power gave these people the green light to wave their racism in the air like a pride flag, and they expect their candidates to do the same.
I am old enough to remember when a political candidate would be instantly "canceled" for blatant racism.
We now live in a world, thanks to our president, where candidates are being canceled for not being racist enough.
If this is what "great" means, I want no part of it.


