— September 30, 2026

Conservatives across the country have found themselves downright furious with Arkansas Republican Governor Sarah Huckabee Sanders because she was not blatantly racist enough for their liking.

The MAGA governor recently dropped a new campaign ad, in which she aimed at Americans on "welfare," touting her new welfare eligibility program that will require any non-exempt adult recipients of Arkansas' welfare programs to work, volunteer, or attend school for no less than 80 hours per month.

In her ad, a young white man is seen kicked back in a beanbag chair, playing video games while munching on cheese puffs and potato chips.

"Meet Brad!" Sanders opens the video. "Brad has turned relaxing into a full-time profession! But you? You actually work hard; you pay taxes to cover welfare for guys like Brad who just choose not to work.”

The caption of her X post reads, "You pay taxes to cover welfare for people who just choose not to work. That’s why I launched a welfare-to-work requirement."

"If you’re young, healthy, and get government assistance, you should work, go to school, or volunteer."

The ad did not land well among conservatives for one simple reason: Sanders used a young white male instead of a Black person as an example to shit on welfare recipients. They wanted her to be unabashedly blatant with her racism, and they didn't even attempt to hide that fact.

Daily Wire's Matt Walsh raged that the Republican Party lacks the courage "to do this ad with ‘Shaniqua’ as the villain," a reference to the deeply racist stereotypical Black woman's name every white man in history has used to describe the so-called "welfare queen." Walsh said that "Shaniqua" would "actually be an accurate portrayal of the problem at hand."

Conservative political commentator and BlazeTV host Auron MacIntyre not only trashed the ad for "hating young white men," but went so far as to imply that violence is on the horizon if Republicans continue down this path in future ads.

"The first political party to stop hating young white men will win for a generation,” MacIntyre wrote. "And if none of them do young white men will find none-political [sic] solutions which you really won’t like.”

Sarah's comments were absolutely full of the same criticism:

Donald Trump's rise to power gave these people the green light to wave their racism in the air like a pride flag, and they expect their candidates to do the same.

I am old enough to remember when a political candidate would be instantly "canceled" for blatant racism.

We now live in a world, thanks to our president, where candidates are being canceled for not being racist enough.

If this is what "great" means, I want no part of it.

Can you help us out?

For over 22 years we have been exposing Washington lies and untangling media deceit, but social media is limiting our ability to attract new readers. Please give a one-time or recurring donation, or buy a year's subscription for an ad-free experience. Thank you.

Discussion

We welcome relevant, respectful comments. Any comments that are sexist or in any other way deemed hateful by our staff will be deleted and constitute grounds for a ban from posting on the site. Please refer to our Terms of Service for information on our posting policy.
Mastodon