Thanks to Heather for the video embed.

In response to a question about what the candidates would do to address gender inequality in the workplace, Republican presidential candidate Mitt Romney said that when he was governor and looking to fill his cabinet, women's groups brought him "whole binders full women."

Here's an excerpt of Mitt Romney's remarks:

CROWLEY: Governor Romney, pay equity for women?

ROMNEY: Thank you. An important topic, and one which I learned a great deal about, particularly as I was serving as governor of my state, because I had the chance to pull together a cabinet and all the applicants seemed to be men.

And I -- and I went to my staff, and I said, "How come all the people for these jobs are -- are all men." They said, "Well, these are the people that have the qualifications." And I said, "Well, gosh, can't we -- can't we find some -- some women that are also qualified?"

And -- and so we -- we took a concerted effort to go out and find women who had backgrounds that could be qualified to become members of our cabinet.

I went to a number of women's groups and said, "Can you help us find folks," and they brought us whole binders full of women.

I was proud of the fact that after I staffed my Cabinet and my senior staff, that the University of New York in Albany did a survey of all 50 states, and concluded that mine had more women in senior leadership positions than any other state in America.

Now one of the reasons I was able to get so many good women to be part of that team was because of our recruiting effort.

Guess what? Romney's answer isn't true, he never asked for such a study.

From David Bernstein:

What actually happened was that in 2002 -- prior to the election, not even knowing yet whether it would be a Republican or Democratic administration -- a bipartisan group of women in Massachusetts formed MassGAP to address the problem of few women in senior leadership positions in state government. There were more than 40 organizations involved with the Massachusetts Women's Political Caucus (also bipartisan) as the lead sponsor.

They did the research and put together the binder full of women qualified for all the different cabinet positions, agency heads, and authorities and commissions. They presented this binder to Governor Romney when he was elected.
...

First of all, according to MassGAP and MWPC, Romney did appoint 14 women out of his first 33 senior-level appointments, which is a reasonably impressive 42 percent. However, as I have reported before, those were almost all to head departments and agencies that he didn't care about -- and in some cases, that he quite specifically wanted to not really do anything. None of the senior positions Romney cared about -- budget, business development, etc. -- went to women.

Secondly, a UMass-Boston study found that the percentage of senior-level appointed positions held by women actually declined throughout the Romney administration, from 30.0% prior to his taking office, to 29.7% in July 2004, to 27.6% near the end of his term in November 2006. (It then began rapidly rising when Deval Patrick took office.)

Romney's odd phrase "binders full of women" really stuck with viewers of the debate. Twitter users immediately caught onto the comment, with "binders" and "binders full of women" being mentioned at one point in the evening more than 40,000 times in one minute, according to data from Topsy, a social web analytics tool.

The comment also spawned a "Binders Full Of Women" Tumblr account, a "Binders Full Of Women" Facebook page that already has 179,000 likes, and a new Twitter account, @BindersofWomen has over 1,300 followers.