Frank Luntz, the arch-conservative pollster known as the research hammer by which the Gingrich revolution came down hard on President Bill Clinton, wants to take over research for the entertainment industry. And you thought Arianna Huffington did a quick-switch job? “I want to replace Joe Farrell,” said Luntz, wandering the halls of the Milken Institute conference on Monday in Beverly Hills, where he was a featured speaker. Luntz clearly has a lot to learn in Hollywood -- including the fact that Farrell of National Research Group retired a number of years ago. But the pollster and Fox News analyst is serious about making his play. He's bought a home in Santa Monica and is already doing survey work for Universal’s marketing chief Adam Fogelson and speaking to producers about other projects.
Why would he give up pollstering in American politics -- where he has been so successful -- for the movies? Luntz, who sold his company, Luntz Research, to Omnicon in 2005, said he’s had enough of politics. “I’m tired of selling reality,” he said. “Reality sucks. It’s mean. Divisive. Negative. What Hollywood offers is a chance to create a new reality, in two hours time.”
Reality? Ha! Luntz wouldn't know reality if it hit him with a two-by-four. All Luntz has done in his pathetic sell-out, dumbed-down career is create a new reality for the sheep who watch Fox News to buy into.
Hollywood is a PERFECT location for Luntz. All fake, all surface and no substance behind the glitter.