By Lorenza Muñoz, Times Staff Writer New Jersey wants Blockbuster Inc. to hit the pause button on its "No More Late Fees" marketing campaign. Th
February 18, 2005

By Lorenza Muñoz, Times Staff Writer

New Jersey wants Blockbuster Inc. to hit the pause button on its "No More Late Fees" marketing campaign.

The state sued the nation's biggest video rental chain Friday, alleging that the late-fee claim was fraudulent because customers could potentially get stuck buying movies they failed to return on time. "It comes down to truth in advertising," said Tom Dressler, spokesman for California Atty. Gen. Bill Lockyer.

The New Jersey lawsuit alleges that consumers aren't being told that overdue rentals are automatically charged at the full sales price if not returned by the eighth day. Even when customers return a movie within 30 days and are not docked the full amount, they are still hit with a $1.25-per-DVD restocking fee.

There is never a shortage of crooks or liars. "No More Late Fees," is supposed to mean "No More Late Fees."

Can you help us out?

For nearly 20 years we have been exposing Washington lies and untangling media deceit, but now Facebook is drowning us in an ocean of right wing lies. Please give a one-time or recurring donation, or buy a year's subscription for an ad-free experience. Thank you.

Discussion

We welcome relevant, respectful comments. Any comments that are sexist or in any other way deemed hateful by our staff will be deleted and constitute grounds for a ban from posting on the site. Please refer to our Terms of Service for information on our posting policy.
Mastodon