As entrepreneurs launch businesses all over the world, many business owners often wonder why their websites sit like isolated rocks on the expanse of a desert. How is it that some businesses do so well and many don’t? What is it about some blogs – as another example – that succeed and make money while most other blogs fade into the oblivion?
There has to be something missing for many businesses that don’t make it online (or offline).
That something, surprisingly, is the forgotten (or often dismissed) art of writing.
There was a time when writing was for writers. While copywriting was already ...