June 15, 2009

Last night, before select audiences in places like Los Angeles and Chicago out to see other films, Michael Moore played a special trailer for his new movie about the financial meltdown. But this wasn't just any trailer:

Hi, I’m Michael Moore. Instead of using this time to tell you about my new movie I’d like to take a moment and ask you to join me in helping our fellow Americans. The downturn in the economy has hurt many people, people who have had no choice but to go on government assistance. Yet our welfare agencies can only do so much. That’s why I’m asking you to reach into your pockets right now and lend a hand. Ushers will be coming down the aisles to collect your donations for Citibank, Bank of America, AIG, Goldman Sachs, JP Morgan and a host of other needy banks and corporations. Won’t you please give generously? Now, I know what you’re thinking - I already gave at the bailout. And I know you did, but even if you’ve given in the past, give some more. It will make you feel… good.

Sure enough, ushers came down the aisles:


And started passing out the collection cans:


More to the point, audiences laughed and gave:



A writer for FirstShowing was taken aback, and called it "pretty damn crazy." Slashfilm's writer wondered what would happen to the money.

We're told that it actually will be donated to local food banks in the donor cities.

[H/t Jonathan for the pics.]

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