Remember the CEO of LifeLock who always gave out his Social Security number in their ads? Surprise, surprise - his identity has been stolen at least 12 times over the past few years! From Wired:

Apparently, when you publish your Social Security number prominently on your website and billboards, people take it as an invitation to steal your identity.

LifeLock CEO Todd Davis, whose number is displayed in the company’s ubiquitous advertisements, has by now learned that lesson. He’s been a victim of identity theft at least 13 times, according to the Phoenix New Times.

Buyer beware. Open thread below...