Now this is clever, a proposal to name extreme weather events after infamous climate change deniers. The video by 350.org echoes an idea put forth by Peter Gleick of the Pacific Institute a few years ago. Some of those deniers named in the ad are Sen. Marco Rubio, Rep. Michele Bachmann, Sen. David Vitter, and Sen. James Inhofe.

Petition to the WMO to name extreme storms after climate change deniers.

Since 1954, the World Meteorological Organization has been naming extreme storms after people. As scientific evidence shows that climate change is creating increasingly frequent and devastating storms, and with climate scientists declaring these extreme weather events as the new normal, we propose a new naming system. A system that names extreme storms caused by climate change, after the policy makers who deny climate change and obstruct climate policy.

You can sign their petition here.