SOMERS, KENOSHA COUNTY-About 40 protestors walked a picket line outside the Walmart here just as the store opened for Black Friday shoppers.

They are objecting to working conditions and the earlier and earlier hours for Black Friday shopping, which started at 8 p.m. Thursday.

Walmart is not the only retailer to launch Thursday night sales, but its workers have been the most vocal and active in protesting.

CBS 58's John Cuoco said the protestors were not stopping people from entering the store, and the demonstration was aimed at creating awareness over work rules, more than anything else.