I have maintained that the Obama presidential campaign will be studied and dissected by political scientists for years to come. It is, quite simply,
November 10, 2008

I have maintained that the Obama presidential campaign will be studied and dissected by political scientists for years to come. It is, quite simply, one of the most impressive implementations, not only of Howard Dean's 50 State Strategy, but of grassroots-level organizing that lifted the entire campaign of a serious longshot candidate right into the White House.

60 Minutes' Steve Kroft sat down with the executive team of campaign manager David Plouffe, chief strategist David Axelrod (who will move to the White House as Senior Advisor), senior aide Robert Gibbs (who will move to the White House as Press Secretary) and communications and research specialist Anita Dunn to discuss the campaign about 24 hours after victory. They touch on the amazing organizing at the local level, the paradigm-shifting strategy to ignore the red state/blue state divide and those moments that threatened to derail the campaign, like the controversy over Rev. Jeremiah Wright.

Full transcripts at 60Minutes.com

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