Read time: 1 minute

Giving Olbermann Some Company

When MSNBC added Tucker Carlson to its prime-time lineup two years ago, the network appeared anxious to capitalize on Fox News’ success as a Republi

When MSNBC added Tucker Carlson to its prime-time lineup two years ago, the network appeared anxious to capitalize on Fox News’ success as a Republican network. If cable-news viewers were flocking to a conservative, partisan network, MSNBC seemed to believe, then the answer was to keep up by putting more conservatives on the air.

The result Fox News-lite — featuring a lineup with conservative Carlson, conservative Joe Scarborough, and the politically baffling Chris Matthews.

Viewers didn’t exactly flock to this lineup. There’s already a Republican news network; no one needed a pale imitation. But with Keith Olbermann’s ratings continuing to blossom, MSNBC seems to have come to a realization: maybe there’s an audience for those who aren’t sympathetic to the Republican agenda.

Riding a ratings wave from “Countdown With Keith Olbermann,” a program that takes strong issue with the Bush administration, MSNBC is increasingly seeking to showcase its nighttime lineup as a welcome haven for viewers of a similar mind.

Lest there be any doubt that the cable channel believes there is ratings gold in shows that criticize the administration with the same vigor with which Fox News’s hosts often champion it, two NBC executives acknowledged yesterday that they were talking to Rosie O’Donnell about a prime-time show on MSNBC.

And what about self-described “right-winger” Tucker Carlson? An NBC executive told the NYT he’s “in real danger of being canceled.”

On a related note, there's plenty of good discussion out there about whether O'Donnell is a good choice for the MSNBC prime-time lineup.

Can you help us out?

For 16 years we have been exposing Washington lies and untangling media deceit. We work 7 days a week, 16 hours a day for our labor of love, but with rising hosting and associated costs, we need your help! Could you donate $20 for 2020? Please consider a one time or recurring donation of whatever amount you can spare, or consider subscribing for an ad-free experience. It will be greatly appreciated and help us continue our mission of exposing the real FAKE NEWS!

More C&L Coverage

Comments

NOTE: We will be changing to a new commenting platform in the next couple of weeks. We will supply more details as we get closer to the change. We understand some users are having problems with comments loading and this will hopefully remedy that problem

We welcome relevant, respectful comments. Any comments that are sexist or in any other way deemed hateful by our staff will be deleted and constitute grounds for a ban from posting on the site. Please refer to our Terms of Service (revised 3/17/2016) for information on our posting policy.