KLM airlines did itself no favors yesterday with an obnoxious tweet following a last minute defeat of Mexico in the World Cup. They quickly deleted the tweet but not before it was captured for posterity.
Following the Netherlands' controversial 2-1 win against Mexico, the Dutch airline KLM decided to troll Mexico and its fan base on Twitter.
A tweet like this is a great way to alienate customers, which is exactly what the airline did as many people tweeted some not so savory things back at the airline.
Among those was Mexican actor Gael Garcia Bernal, who laid into the airline and vowed, in a colorful way, never to fly it again.
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KLM did not apologize for the tweet, but did delete it from its timeline. However, that was not before it got more than 10,000 retweets and several more sceengrabs.
"It was meant to be a joke but there was too much negative reaction," said KLM spokeswoman Lisette Ebeling Koning.
"In the best of sportsmanship, we offer our heartfelt apologies to those who have been offended by the comment," said Marnix Fruitema, director general of KLM in North America.
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