October 2, 2014

What is it about Republicans and creepy ads? As if the Koch-sponsored creepy Uncle Sam wasn't bad enough, now Florida voters are getting this ad targeting recent college graduates.

Comparing voting to buying a wedding dress, this ad is a takeoff on the reality show "Say Yes to the Dress," where brides and their (usually obnoxious) mothers and bridal party all go shopping for the wedding dress.


In the latest attempt to woo younger, more diverse voters, a Republican group has released an ad campaign comparing voting for various Republican gubernatorial candidates to Say Yes To The Dress, a reality show centered around women picking the right wedding gown.

One ad, paid for by the College Republican National Committee, shows a young woman trying on a wedding dress and raving about Gov. Rick Scott (R-FL) as her mother urges her to pick Charlie Crist instead.

“Mom, this is my decision. And I see a better future with Rick Scott,” the bride says. At the end, she, her mother, and her African American maid of honor squeal and toast with champagne.

That's right, kids. The College Republicans would like to encourage those younger voters to vote for Florida's Voldemort. If they actually showed his face in that ad, the mother of the bride would run screaming into the night.

These ad campaigns are a waste of money. The problem Republicans have with women and younger voters is really pretty simple to identify, and has nothing at all to do with wedding dresses and fake reality shows.

As long as their policies are extreme and reactionary, young people will not wrap themselves around them. It's amazing to me that Rick Scott even has a chance to win a second term in Florida after the havoc he's wreaked on that state over the past 4 years. But this kind of ad isn't going to help get him elected.

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