UK Krispy Kreme’s ‘KKK Wednesdays’ Promotion Backfires
Credit: Dana Ward via Shutterstock
February 18, 2015

Someone's marketing department needs to learn to use Google.

Krispy Kreme’s ‘KKK Wednesdays’ promotion backfires, obviously:

A United Kingdom branch of Krispy Kreme has officially apologized after advertising their short-lived “KKK [Krispy Kreme Klub] Wednesdays” promotion for their Hull location. Apparently, people outside the U.S. — including the representatives from Krispy Kreme’s British headquarters who approved the promotion — are unfamiliar with the Ku Klux Klan, a white supremacist organization known for grotesque violence primarily against black people.

“Krispy Kreme apologizes unreservedly for the inappropriate name of a customer promotion at one of our stores,” said a Krispy Kreme spokesperson in a statement. “The promotion was never intended to cause offense. All material has been withdrawn and an internal investigation is currently underway.” Read on...

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