This ad is brilliant. It tells a story, and it grabs your attention, and the message is incredibly powerful.
At the outset, we meet Evan, a high school kid who can't wait for summer break. He's so bored that he begins etching words into a table in the library. The next day, he finds that someone has written back to him on the table—and there ensues a back-and-forth that's pretty captivating. Perhaps too captivating.
There seems to be romance building, or at least the hint of it. Who's been writing back to Evan? And will he ever connect with them?
I'm not going to describe it. Just watch and see for yourself.