If you haven't heard about the DropFox initiative, now is a good time to learn about it. It's the same effort that was undertaken with the StopBeck campaign -- pressure advertisers to drop their ads on Fox News in order to make their bias and hate cost something.
Today, it has cost Fox something to continue down the path of right-wing lies and hate, because Orbitz has agreed to review their advertising across the entire Fox News network. As a pro-LGBT company, advertising on the notoriously homophobic Fox News is damaging their brand.
After nearly 200,000 members of the Courage Campaign, Media Matters for America, Equality Matters, CREDO Action and the League of Conservation Voters asked Orbitz to stop funding Fox News' homophobic rhetoric with their advertising, Orbitz agreed to become the first company in America to review their advertising on not just the worst Fox News programs, but the ENTIRE network. This sets the standard for other companies.
Orbitz said their review will take weeks, not months. Can you sign up to help us "trust but verify" that Orbitz does not go on Fox News, and make sure more pro-LGBT companies do not fund Fox News?
Update: Alternet reports that this is the first of several upcoming initiatives:
Specifically, LGBT groups are asking organizations to drop their advertising from the network because of Fox's acceptance of figures who have made grossly unjust anti-gay statements, and its far from fair-and-balanced reporting on “Don’t ask, don’t tell.” Environmental groups are making the same request, citing the network’s repeated parroting of scientifically disproven climate-change denial.
Other issue-related campaigns will be rolled out in coming weeks and months, says Angelo Carusone at DropFox (a subset of Media Matters for America), which was behind the successful "Stop Beck" campaign and is spearheading the more recent efforts.