A Fox News guest host asserted on Friday that "the terrorists have won" because brewer Samuel Adams was not in invoking God in its television commercials to sell beer.
In the "Independence" television spot that began airing last month, an actor in a Samuel Adams Boston Lager commercial quotes from the Declaration of Independence.
"Why name a beer after Samuel Adams? Because Samuel Adams signed the Declaration of Independence," the actor says. “He believed there was a better way to live: all men are created equal. They are endowed with certain unalienable rights: life, liberty, and the pursuit of happiness. Smooth, flavorful, we bow to no kings. Samuel Adams Boston lager: declare your independence.”
On Friday, the three Fox & Friends guest hosts expressed outrage that the brewer had not included the phrase “endowed by their Creator” in the commercial.
"When political correctness takes over the beer advertising industry, the terrorists have won," said Watters, who is better known for his job as a producer on Bill O'Reilly's Fox News show. "I mean, this is absolutely outrageous!"
"You know, maybe it's because Sam Adams was the tea party guy -- he started the Boston Tea Party -- maybe the tea party's being targeted here," he added.
For its part, Sam Adams has reportedly explained that the Beer Institute Advertising Code advises against using "religion or religious themes" for marketing purposes.
But co-host Clayton Morris wasn't buying that.
"If the beer code ethics code guideline, whatever bogus organization that is has more authority than our Declaration of Independence," he argued, "why don't you just pull out the Declaration of Independence and say, 'I've got this document here, does this trump yours?'"
"Yeah, you can have a bikini cat fight in the pool with hair pulling and all that nonsense, but don't put God," Watters quipped.