[Note: Not all political messaging involves framing specific words or phrases. Framing a political message involves longer story-telling, as well. It's about creating a picture in people's minds of who you are and what you stand for,
June 13, 2012

[Note: Not all political messaging involves framing specific words or phrases. Framing a political message involves longer story-telling, as well. It's about creating a picture in people's minds of who you are and what you stand for, whether it's by using individual "catch phrases" or a larger narrative.

In this installment, The Winning Words Project is attempting to paint the larger picture of who and what "government" really is: "We, the people." It's a critical aspect of why the Democratic Party has so often failed in combating the Republican narrative—Republicans have defined "government" as a monolithic, non-living entity that needs to be slayed like a dragon that is destroying our country with its fiery breath and gigantic talons.

Until we create our own image of government that is not a deadly dragon, all of our messaging can be overpowered by the impression that no matter what policies we are fighting for, and no matter how moral we make them, all we are doing with them is feeding the dragon, not taming it or taking it down. But if people stop seeing "the government" as a dragon, but come back to recognizing it for what it is—US—it becomes harder and harder for the Republican narrative to be supported. People don't want to see us destroyed! Here is the story we should be telling ...]

"We the People of the United States, in Order to form a more perfect Union ..."

There's a reason the Preamble to our Constitution begins with those words: Government is us. So when Republicans say they want to choke government and make it small enough to drown in a bathtub, they mean they want to "choke" and "drown" us ... you and me; we, the people.

Government is us. So when Republican leaders get on television and attack the government, they're attacking us. They're telling us our services aren't wanted or needed to build and maintain this country's infrastructure, operate 911 switchboards, code the military's computers, represent defendants who cannot afford an attorney, lay pipe that takes sewage away from our homes, drive city buses, nurse our returning veterans at VA hospitals, process small business loan applications, or tens of thousands of other jobs we do that keep this country running, prosperous, and safe.

Mitt Romney says he's "going to do something to government." And just so we're clear, when Romney says he's going to "do something" to government, he means he's going to do something to you and me. As in fire us. "Choke" us. "Drown" us in a bathtub. Romney says, "I'm going to make it simpler and smaller and smarter. Getting rid of programs, turning programs back to states, and finally, making government itself more efficient."

So who does that mean he's going to fire next? Your postal carrier? Maybe your child's public school teachers, your local police officers, or brave firefighters? Do you think he means he's going to make "government" smaller by reducing the size of our military, bringing our patriotic servicemen and women home to their families after more than 10 years of a failed war? No, of course not.

He has now made it perfectly clear that teachers, firefighters, and police officers are the first on his chopping block. But are those the only professions at risk under a Romney presidency?

No. What he also means is that you and I are going to have to do without enough scientists to develop cures for your mother's cancer or invent the next generation satellite technology. You can say goodbye to workplace safety rules that prevent thousands of deaths every year. They don't actually care if you die so long as government isn't "bloated" with people whose job it is to make sure you're safe where you work or live. Protect the country? Sure! Protect you? Of course not!

Government is us. Government is the United States National Science Foundation that brought you the internet you're reading this via. Government is why we have indoor lights, artificial hearts, hearing aids, anesthesia, and vaccines for deadly diseases.

Government is the Social Security clerk who makes sure your grandmother's check gets mailed every month; billing clerks who make sure your doctor gets paid if you're over 65 and on Medicare; people who maintain our national parks; people who rescue abused children in the middle of the night and take them someplace where they will be safe; people who inspect our food so we don't get sick and die from it in vast numbers like we used to.

This is what Mitt Romney, John Boehner, and Paul Ryan want to "choke" and "drown." They want to turn everything over to un-fireable corporations to profitize for their own enrichment, not for the enrichment of the country as a whole. The country we believe in supports and encourages profit-making, so long as it does not harm The People in the process. This is a universal sentiment we can all agree on.

"Choking" and "drowning" you, your friends, your neighbors, even figuratively? That's not an America we can believe in. That's an America that will wither up and die like a Third World nation while all our high-tech jobs are shipped overseas to cheaper labor, you're forced into lower and lower-paid work yourself (can't cut into those bottom line profits!), and we all have to gag through polluted air and drink contaminated water because there won't be any more EPA (we're drowning government, remember?).

When Mitt Romney says "It’s a moral imperative for America to stop spending more money than we take in," we're in complete agreement. We used to take in a substantially larger portion of the money we needed, and we were on track to becoming debt-free with a balanced budget by the time Bill Clinton left office. We stopped taking in enough money to meet our obligations when George W. Bush and his Republican Congress gave their billionaire friends a big, fat gift of a tax break that has broken the country's back.

And instead of returning to paying their share of the expense of running this country, Mitt Romney, Mitch McConnell, John Boehner, and Paul Ryan want to give billionaires even more money while simultaneously taking more away from us—you and me, we, the people. How is that moral?

The government is us. It's our neighbors and friends. Our parents and children. It's we, the people. How can we in good conscience let Mitt Romney "choke," "drown" or fire us?


This post originally appeared at The Winning Words Project. Please visit us to find more tips on framing the Democratic and Progressive message for winning elections in 2012 and beyond. And please stop by the Action Center for more ways you can help make our message viral. Thank you!

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