Rape, apparently.

I'm not sure who the ad wizards are that came up with this one, but they've clearly modeled themselves after Don Draper and his well-known respect for women. Reportedly, the Draper-wannabe is with Last Exit Agency.

With all the controversy over attacks on women's rights and slut-shaming of women in the media for daring to speak out for their rights, I have to wonder why Belvedere Vodka (@belvederevodka for those of you active in the Twitterverse) would come out with an ad showing a man grabbing a woman with a horrified look on her face from behind with the copy, "Unlike some people, Belvedere Vodka always goes down smoothly."

Unsurprisingly, people who find rape an unpersuasive marketing ploy for alcohol took offense and started tweeting Belvedere Vodka with their displeasure.

This sent Belvedere HQ scrambling—something that layers of bureaucratic approval might have mitigated before releasing the ad—and they released this statement:

I am Jason Lundy, SVP of Global Marketing for Belvedere.
Unfortunately, a Facebook & Twitter posting was made today that has offended many of our fans and followers – and indeed the people who work here at Belvedere. The post is absolutely inconsistent with our values and beliefs and in addition to removing the offensive post we are committed to making sure that something like this doesn’t happen again. As an expression of our deep disappointment and regret, we are making a charitable donation to a women’s support cause. We deeply apologize to our fans & followers.

Gosh, I hope they're not donating money to Susan G. Komen. That would be really ironic.