July 16, 2013

This YouTube video has since gone viral. Gawker wrote this about it yesterday:

via Gawker

The Fine Bros. have been subjecting their cavalcade of camera-ready kids to a whole host of stupid, silly, and pointless videos since practically the start of the Internet, but this week they decided to get all serious by showing their troupe of tots the now-infamous interracial Cheerios commercial.

"This episode of Kids React will discuss the sensitive subject of racism and its impact on individuals, families and the world at large," reads a disclaimer — the first of its kind for the Fines — at the start of the video. "The opinions of children about these issues can give incredibly valuable insight into where our society really is and where we are headed as people."

As you'll see in the video, getting a reaction out of the kids proved harder this time around.

Not because they were concerned about speaking openly about such a sensitive and incendiary topic, but because they simply had no clue why the hell this run-of-the-mill Cheerios commercial would upset anyone.

More wisdom expressed in these 9 minutes than in a month of listening to congress or watching cable news.

Can you help us out?

For 17 years we have been exposing Washington lies and untangling media deceit, but now Facebook is drowning us in an ocean of right wing lies. Please give a one-time or recurring donation, or buy a year's subscription for an ad-free experience. Thank you.

Discussion

We are currently migrating to Disqus

On May 14, 2022, we started migrating our comments from Insticator back to Disqus. During this transition period, some posts will have Insticator and some Disqus. For more information on the transition, as well as information regarding old C&L accounts, please see this post.


We welcome relevant, respectful comments. Any comments that are sexist or in any other way deemed hateful by our staff will be deleted and constitute grounds for a ban from posting on the site. Please refer to our Terms of Service for information on our posting policy.