April 30, 2015

Anheuser Busch apologized so it's all good, right?

via the Wall Street Journal

A controversial Bud Light label went through at least five layers of approval before it landed on the front of beer bottles and sparked a social-media storm among consumers concerned it encouraged date rape.

Anheuser-Busch InBev NV stopped production of the label Tuesday night, ending its two-month run describing Bud Light as “The perfect beer for removing ‘no’ from your vocabulary for the night.”

The slogan clashed with current efforts, especially on college campuses, to raise awareness of sexual assault and a national “No Means No” campaign sponsored by the American Association of State Colleges and Universities.

AB InBev decided against a recall of the bottles because the label doesn’t pose a health or public-safety concern, a spokesman said. AB InBev estimates less than 1% of Bud Light bottles in circulation feature the label. It is one of about 140 labels in circulation in an edgy campaign dubbed “Up for Whatever.”

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