Sometimes satire is the only remedy against a ridiculous and lawless president, and one ad agency took matters into their own hands to show just that.
Donald Trump often uses the term "fake news"—especially, critics might say, when he is the subject of a story he does not like. Now one ad agency and a journalist have attempted to take a legal stand against the practice.
Calgary advertising agency Wax Partnership and the Florida Chapter of the Society of Professional Journalists have teamed up and applied for a trademark on the term.
They sent a cease-and-desist letter to Trump, in a tongue-in-cheek move they hope will spark a conversation about the difference between credible news and the mountains of incorrect information being disseminated, according to CBC.
To help in their goal, Wax has produced a spoof video in which the main actor states that "real" fake news is not news at all but completely made up, using the example of a story with the headline "Centaur surgery a success."