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Canadian Ad Agency Trademarks 'Fake News', Sends Trump 'Cease And Desist' Letter

Cheeky stuff from our friends north of the border.

Sometimes satire is the only remedy against a ridiculous and lawless president, and one ad agency took matters into their own hands to show just that.

Source: Newsweek

Donald Trump often uses the term "fake news"—especially, critics might say, when he is the subject of a story he does not like. Now one ad agency and a journalist have attempted to take a legal stand against the practice.

Calgary advertising agency Wax Partnership and the Florida Chapter of the Society of Professional Journalists have teamed up and applied for a trademark on the term.

They sent a cease-and-desist letter to Trump, in a tongue-in-cheek move they hope will spark a conversation about the difference between credible news and the mountains of incorrect information being disseminated, according to CBC.

To help in their goal, Wax has produced a spoof video in which the main actor states that "real" fake news is not news at all but completely made up, using the example of a story with the headline "Centaur surgery a success."

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