February 24, 2023

There’s something going on in our Corporate Social Media, per Axios’ morning email thingie:

What’s happening: Meta said Sunday that it’s starting to trial a new paid verification service for Instagram and Facebook users to receive a badge signifying that they’ve authenticated their identity.

  • For $11.99 or $14.99 monthly, customers receive “proactive account monitoring for impersonators” and “access to a real person” for account issues.

Imagine your now-verified Facebook Rage Uncle paying. I don’t know why I find this so amusing, but I do.

? The move follows Twitter’s announcement Friday that two-factor authentication via text message will be offered only to paying Twitter Blue customers after March 20.

There’s something going on in our Corporate Social Media, per Axios’ morning email thingie:

What’s happening: Meta said Sunday that it’s starting to trial a new paid verification service for Instagram and Facebook users to receive a badge signifying that they’ve authenticated their identity.

  • For $11.99 or $14.99 monthly, customers receive “proactive account monitoring for impersonators” and “access to a real person” for account issues.

Imagine your now-verified Facebook Rage Uncle paying. I don’t know why I find this so amusing, but I do.

🐦 The move follows Twitter’s announcement Friday that two-factor authentication via text message will be offered only to paying Twitter Blue customers after March 20.

  • With Twitter Blue now relaunched, customers can pay monthly for a blue checkmark on Twitter. That lets them edit tweets, see fewer ads “soon,” post longer tweets and be featured more prominently on other users’ timelines.

I’m sure the advertisers will be delighted that paying customers won’t see their ads.

👻 Snap’s Snapchat+ launched last year for $3.99 monthly and gives paying customers access to more content options, including graphics and settings.

$500/mo is not motivated, that is a working professional, if you know what I mean and I think you do. (And no shade on sex workers is intended.)

Uber, Lyft, Instacart and DoorDash have all launched subscription services that promise faster service and bundled discounts.

And I do not know this for a fact, but I would guess that approximately $0 Ameros goes to the delivery people.

Anyway, how long before Lord Damp Nut jumps on this? You know he hates leaving money on the table.

Republished with permission from Mock Paper Scissors.

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