Republicans have done a whole lot of things to damage their "brand" and still haven't figured out what to do to quit being the "stupid party" after their losses in the last election, but note to Kathleen Parker -- refusing to raise taxes in order to lower the budget deficit is not one of them. The majority of their own constituents don't agree with them on this issue, but that didn't stop Parker from pretending it would damage them on this Sunday's Meet the Press:
GREGORY: What's striking to me is that these issues are still so hard and that the elections didn't seem to solve them completely enough. […] Is that true? I mean, why didn't it?
PARKER: Why didn't it? Because, look, the Republicans cannot give on taxes. They simply can't. It would damage their brand permanently and the President is unwilling... he is insisting on raising revenue through taxes. There's no way for them to have a meeting of the minds when those differences exist and that's not going to change.
Republicans are not worried about damaging their brand on tax increases with anyone other than the members of the one percent who are paying to keep them in office.