Ed Rollins is a longtime Republican operative who back in 2009 had this to say about Sarah Palin: Ed Rollins on Sarah Palin quitting: It was a disaster and insulting

He started his career in politics back in the days of Nixon to Reagan and then he was hired by Huckabee in 2008 as his national campaign chairman. He was interviewed in the documentary called Boogie Man, about the life of Lee Atwater, the man responsible for the Willie Horton ads in which he talked about his friendship to Lee.

Rollins is considered a pro in GOPtopia:

National Campaign Director to Ronald Reagan in the 1984. In 1987, he had decided to manage the campaign of former New York Congressman Jack Kemp, convinced that Bush was not the true conservative heir to Reagan.
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On December 14, 2007, Republican Mike Huckabee announced he had hired Rollins as his national campaign chairman and senior advisor. Rollins was later overheard saying that he wanted to "knock out" Mitt Romney's teeth.

Rollins is now part of Bachmann's team and had this to say about Momma Grizzly:

Michele Bachmann's new top consultant, Ed Rollins, began his tenure with scathing criticism of potential Bachmann rival Sarah Palin.

"Sarah has not been serious over the last couple of years," Rollins told Brian Kilmeade on his radio show, Kilmeade and Friends. "She got the Vice Presidential thing handed to her, she didn't go to work in the sense of trying to gain more substance, she gave up her governorship."

He suggested that the contrast would favor Bachmann.

"Michele Bachmann and others [have] worked hard, she has been a leader of the Tea Party which is a very important element here, she has been an attorney, she has done important things with family values."

"She is probably the best communicator [in the GOP field] now that Mike Huckabee's not in there," he said.

Ed called her out on quitting her job as Governor of Alaska which virtually no Republican has dared to do before.

And so it begins.