Clint Eastwood Super Bowl Ad Edits Unions Out Of Wisconsin Images


A widely-lauded Superbowl ad from Sunday's football game starring Clint Eastwood declared that "It's Half Time in America." The ad had Eastwood poignantly talking about the troubles that the country faces and the fear that Americans are dealing with during a turbulent economy. The final message of the ad, is that we're all going to pull together and rally to win in the "second half." The Chrysler ad evoked the auto industry bailout in a positive way and showed various images of citizens protesting against the ills they see across the country, including an image from protests at the Wisconsin capitol from last year. That's where the problem comes in. Apparently the images were doctored to take pro-union sentiment out of them. Chrysler apparently had no problem exploiting citizen discontent to sell cars, but couldn't go as far as to allow unions to be shown in a positive light.

Many in Wisconsin recognized the misty evening shot of the King Street entrance to the Wisconsin Capitol with Colonel Hans Christian Heg, who led the all-Scandinavian Regiment into the Civil War, in the foreground. Recognizing the shot, Wisconsinites went wild on Facebook and Twitter. But what the cheeseheads quickly started to realize is that they did not recognize the protest signs in the shot. Apparently, Chrysler was comfortable using the Wisconsin Capitol shot as a symbol of the nation’s discontent, but actually using pro-union signs was too much for the bailed-out car company. Somewhere along the line, red hearts and text were removed from the “Care for your educators like they care for your kids” signs. Plus, Madison Teachers Inc. signs—MTI in a circle—were weirdly written over ...


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